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Cookie Policy

Last Updated: March 12, 2026

1. Overview

This Cookie Policy explains how Black Ink Atelier LLC ("Black Ink Atelier", "we", "us") uses cookies and similar technologies on this website. It also explains the choices you have and how to manage your preferences.

This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly.

2. What Are Cookies?

Cookies are small text files that a website stores on your device (computer, phone, or tablet) when you visit. Cookies help the site remember your preferences, support essential site functionality, and in some cases help us understand how visitors use the site.

Cookies are not the only technology used for measurement and advertising. We may also use pixel tags (small code snippets embedded on pages) and server-side tracking for conversion measurement. When used, these technologies typically rely on the same cookie categories described below.

3. Session vs. Persistent Cookies; First-Party vs. Third-Party

  • Session cookies last only while your browser session is active and are deleted when you close your browser.
  • Persistent cookies remain on your device for a set period of time or until you delete them.
  • First-party cookies are set by this website.
  • Third-party cookies are set by service providers such as analytics or advertising partners.

4. Cookie Categories We Use

We group cookies and similar technologies into three categories: Essential, Analytics, and Marketing. Essential cookies are required for the site to function and cannot be turned off in our cookie preferences tool. Analytics and Marketing cookies are optional and are used only if you provide consent where required by law.

4.1 Essential Cookies (Always Active)

Essential cookies support core functionality such as session continuity, security features, and remembering your cookie choices. Without these cookies, the website may not work correctly. Essential cookies do not require consent in many jurisdictions.

4.2 Analytics Cookies (Consent Required Where Applicable)

Analytics cookies help us understand how visitors navigate and use the site (for example, which pages are visited and how long a visit lasts). If enabled, we may use Google Analytics 4 (GA4) configured to reduce data collection where possible, including IP anonymization where supported. We use these insights to improve content, layout, and performance. We do not use analytics cookies to identify you by name.

If you do not consent to analytics cookies, the site remains fully usable; we simply lose aggregated usage insights.

4.3 Marketing Cookies (Consent Required Where Applicable)

Marketing cookies and similar technologies help measure ad performance and support remarketing. If enabled, they may be used to understand which campaigns lead to actions such as submitting a quote request. They may also be used to build audiences for showing ads to people who have visited the site. Common partners for this category include Google Ads and Meta Platforms technologies (for example, a pixel or conversion measurement tools).

5. Cookie Table

The table below lists cookies commonly associated with our cookie categories. Some third-party cookie names can vary depending on configuration. If a cookie is not present in your browser, it may mean the related feature is not active or you have not consented to that category.

Name Purpose Category Type Retention
_site_session Site session continuity Essential First-party Session
cookie_consent Stores your consent choice Essential First-party 12 months
_ga GA4 user identifier Analytics Third-party 2 years
_ga_XXXXXXXXXX GA4 session state (10-char GA4 ID) Analytics Third-party 2 years
_gcl_au Google Ads conversion linker Marketing Third-party 90 days
_fbp Meta Pixel browser identifier Marketing Third-party 90 days
_fbc Meta Pixel click identifier Marketing Third-party 90 days

Note: The placeholder XXXXXXXXXX above represents a GA4 property-specific identifier that may differ by setup.

6. Third-Party Providers

Depending on your consent choices and the configuration of our site, cookies may be associated with the following providers:

  • Google LLC (Google Analytics 4, Google Ads, Tag Manager)
  • Meta Platforms, Inc. (Pixel and conversion measurement tools)
  • Cloudflare (CDN and security features; may process IP addresses for threat detection)

We do not permit these providers to use site data for their own independent commercial purposes.

7. Managing Your Cookie Preferences

You can manage cookie preferences using the "Manage cookie preferences" link in the site footer. That link re-opens our cookie banner and preference modal where you can enable or disable Analytics and Marketing cookies.

You can also control cookies through your browser settings. Please note that disabling all cookies may impact essential site functionality.

Helpful opt-out resources (where available) include:

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. When we make material updates, we will update the "Last Updated" date at the top of this page.

9. Contact

If you have questions about cookies or privacy, contact us:

Need help with a booking question?

Send a note and we’ll reply within 1 business day. Use this form for general inquiries; for tattoo quotes, please use the homepage request form.

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